Embark on the Remarkable Ceramics Trail


Famous for being known worldwide as “The Potteries”, the history and heritage of Stoke-on-Trent’s pottery industry dates back to at least the 17th Century. Today the city is officially recognised as “The World Capital of Ceramics”. The likes of Wedgwood, Moorcroft, Aynsley, Burleigh, Dudson, Emma Bridgewater, Portmeirion, Spode, Royal Doulton and Royal Stafford are just a few of the leading brands you will find in the city. Each brand is unique as they range from traditional designs by Wedgwood to more modern pieces by Emma Bridgewater.

Wedg flowers

I discovered the fascinating story of the Potteries by experiencing The Ceramics Trail. The trail lets you collect stamps at each ceramic attraction that you visit and when you make a purchase in a factory shop. When you have collected 5 stamps, you can claim a brilliant Ceramics Trail gift from participating outlets, which was definitely worth collecting all of my stamps for!

Factory image

As part of my Ceramics experience, I went on a factory tour at Emma Bridgewater. I really enjoyed the tour as it gave me a behind the scenes glimpse of the factory and an insight into all the hard work that goes into creating their beautiful pieces – my favourite has got to be their classic polka-dot designs!

Emma Bridgewater - Summer Flowers

I also learnt a lot from the tour guide who was very knowledgeable of the production of Emma Bridgewater’s pottery. Visitors from Eccleshall and Nantwich who were on the same tour as me also enjoyed their factory tour experience too as they were very impressed with how the pottery is made and learnt a lot during the tour.


The Ceramics Trail is definitely a must do! I thought it was a brilliant way of experiencing and learning about the extraordinary history and heritage of The Potteries. Visit our website at www.ceramicstrail.co.uk for inspiration on how to make the most of your Ceramic experience!

CT Logo Solid D_Blue


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